A more customized map of standard or marketing mail delivery times can be generated on the USPS website. Standard mail does not have a guaranteed delivery time, although it typically averages under 5 business days locally and up to 13 days nationally. At around 32% less than the price of first class mail, it is a cost-efficient choice if your business timeline is more flexible and focused on saving money. Any mail that is not personal or confidential, such as advertisements, flyers, newsletters, merchandise or small parcels, are typically sent as marketing mail. Marketing mail is the new name for standard mail. What is Standard Mail? What is Marketing Mail? Minimum quantity to presort or commingle your mail with a mailing services provider, such as Midwest Direct is 500 pieces.(when the weight is greater than 13 oz, your mail is classified as Priority Mail) What are the Specifications for First-Class Mail? Because it costs less for the USPS to handle your mail due to the work is already done, you may realize a savings of up to 20% in postage. This mail is then delivered by your MSP directly into the mail stream with the USPS. Businesses mailing first class also have the option of adding on additional services, such as Certified Mail.Ĭommingle or Presort savings are achieved when your mailing service provider (MSP) has performed data processing such as NCOA updates in the bar-coded data before they commingle your mail by zip code. This is a great opportunity for your business to make CRM updates and cut down on returned mail. If a first class mailpiece is undeliverable, the USPS will forward the mail to the correct address, or return it to the sender, sometimes at no charge. Nationally, first-class mail should arrive in about 4 days.Īn added bonus of sending mail first class is the ability to reach customers that may have outdated address information. As of July 2021, local mail local mail will be delivered in 2-3 days. USPS first-class mail delivery is given priority over standard (or marketing) mail. This makes first-class mail an obvious choice for organizations that can't afford any margin of error in their delivery rates. While first-class mail did experience some inconsistency in delivery times in 2020 during the election and for a few weeks following, first-class mail still has the most consistent delivery times - even during peak mailing seasons. If you are planning on sending out time-sensitive or personal information, first-class mail may be your best choice and is required for any invoices, credit cards, and other personalized correspondence. Presorted mail may be discounted by as much as 20% which could help to offset the increase in postal rates in 2021! If you choose to presort your mail, it may add a day to your predicted delivery schedule, but can save you a significant amount on postage rates. Mail pieces that weigh over 13 ounces are sent as Priority Mail.įirst Class is the fastest option. First-class mail must weigh 13 ounces or less. First-class mail includes postcards, letters, large envelopes, and small packages. The price may vary due to the type of mailpiece. Presorted First-Class mail is still less than the price of a regular postage stamp. The primary differences between First Class and Standard mail are price, speed of delivery, and options for mail forwarding and returned mail with outdated addresses. Knowing the differences between First Class and Standard mail (also known as Marketing mail) can help you and your business make decisions that will help you save on postage and get your mail into the hands of your recipients in the best way possible. Use this guide so you don't end up forgetting about determining which postage type, or rate, best suits your campaign’s needs. Setting up a direct mail campaign requires a lot of steps: from getting the project set up with the right printing parameters to figuring out your mailing list. Know the Difference Between First-Class and Standard (or Marketing) Mail Learn the difference between First Class vs. We first published this blog in 2018, and it is still one of our most popular! People need to know how to save money on postage. With the USPS Increase in Postage Rates set to start in August of 2021, marketers want to know how to save money on postage now. Below you'll find details on how to save on postage in 2021 with our first-class vs. The primary differences between First Class and Standard mail (aka Marketing Mail) are price, speed of delivery, as well as options for mail forwarding and returns on mail with outdated addresses. What is the Difference Between First Class and Standard Mail?
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